The Small But Mighty Marketing Podcast
Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
The Small But Mighty Marketing Podcast
Alignment, Accountability, and Agency Responsibility
In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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