The Small But Mighty Marketing Podcast
Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
Podcasting since 2021 • 64 episodes
The Small But Mighty Marketing Podcast
Latest Episodes
Why Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6
Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.We cover:<...
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Season 4
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Episode 6
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42:27
Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss:Why analytics often fail dur...
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Season 4
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Episode 5
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45:15
Finding Purpose, Hidden Talents, and Boosting Energy with Laura King
In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avo...
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Season 4
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Episode 4
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41:30
How to Fully Commit to Your Marketing Strategy EP61
Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders,
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Season 4
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Episode 3
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32:04
Alignment, Accountability, and Agency Responsibility
In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a succes...
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Season 4
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Episode 2
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36:40